http://www.nytimes.com/2010/07/03/us/03beliefs.html?ref=us
Here is an article about beliefnet being sold...again.
Because beliefnet is such a vast, vast site with many religions covered, I was dismayed and relieved that beliefnet was changing hands again.
I also find it reassuring that the journalist quotes beliefnet's new owner, Affinity4’s president, Stephen D. Halliday. Halliday states in the article that he has no desire to alter the editorial content. After all, who knows how much has changed since Murdoch purchased it. Of course, only time will tell if Halliday's being honest or not about his intentions for beliefnet. But, for now, it's a simple reassurance for me, the reader. I appreciate that the NY Times went right to the president of Affinity4 for a quote.
I enjoyed reading the article because Oppeneimer (author) discusses with beliefnet's founder, Steven Waldman, how beliefnet came about being financially successful, even after flailing and having to rebuild itself.
I enjoyed the article. I'd never heard of Affinity4. I clicked on the link and see they're essentially a communications company that donates a lot of money to noble causes. They're obviously pretty big because they say they've donated 76 million already. Now that they've acquired beliefnet, they'll make even more revenue b/c of the already large audience at beliefnet. It's interesting how owning a few different companies can make them all grow faster...
ReplyDeleteenjoyed the article. I'd never heard of Affinity4. I clicked on the link and see they're essentially a communications company that donates a lot of money to noble causes. They're obviously pretty big because they say they've donated 76 million already. Now that they've acquired beliefnet, they'll make even more revenue b/c of the already large audience at beliefnet. It's interesting how owning a few different companies can make them all grow faster...
ReplyDelete